Nam Q Nguyen is the Founder and Managing Director of Annam Pte Ltd in partnership with Les Amis Group. Annam Pte Ltd owns NamNam, a casual quick-service noodle bar that is one of the most popular Vietnamese F&B concepts in Singapore.
Nam spent the first seven years of his life in Phan Rang in the South-Central coastal province of VietNam before his family escaped to Denmark in 1979 after the VietNam War.
In 1989, Nam embarked on a new life of becoming a culinary student in Copenhagen Culinary Institute. Since then, he has worked in various award-winning restaurants and hotels around the globe – such as The Lighthouse in Singapore, one Michelin star Le Canard Oslo, two Michelin star Aquavit NYC and The Sukhothai Bangkok. During his tenure at The Lighthouse, a concept conceived by the Les Amis Group, Nam picked up a Rising Chef award in 2002 at the World Gourmet Summit.
With a highly creative mind coupled with strong determination, Nam is always operating on the edge of trends, constantly inspired to take a leap of faith with all his creation.
The logo is an integral aspect of our branding and can be seen at various parts of the restaurant.
Consisting of the “NamNam Boy”, the logo has become very distinctive of our brand.
The idea was to incorporate a simple yet recognisable logo. The NamNam Boy, wearing a conical hat – an iconic imagery of Vietnam – is most reminiscent of the daily life in Vietnam.
Slurping a bowl of noodles with a pair of chopsticks, the Boy symbolises NamNam’s mission of bringing together authentic Vietnamese street food in a modern setting.
The boy symbol is more than just a reflection of daily life in Vietnam. The logo is also about bringing families to eat together and appealing to all walks of life. The boy symbolises humbleness and simplicity – a place to bring everyone together.
Our colours are a unique blend of earthy tones, comprising shades of brown and beige, complemented by hues of dark red and blue, conveying old-school nostalgia that makes NamNam a truly unique Vietnamese concept.